Marketing Manager
Driving growth through data-driven SEO & paid media

Master of Science in Marketing. Strategy, SEO, paid media, content and CRM-led marketing for scaling B2B and education-focused businesses.

I’m a hands-on Marketing Manager with 8+ years’ experience planning and delivering end-to-end marketing activity across a variety of sectors and audiences.
I’ve led campaigns that balance brand building and performance, working across SEO, paid media, content, email and website optimisation to support acquisition, engagement and conversion.
Comfortable working both strategically and operationally, I use data, testing and collaboration to improve marketing effectiveness and deliver results in fast-paced, commercial settings.

Digital Growth and Performance

SEO, PPC, paid social and analytics-led optimisation focused on ROI and sustainable growth

Campaign Strategy & Execution

End-to-end ownership of integrated marketing campaigns, from planning to delivery and reporting

Content & Messaging

High-impact content that supports acquisition, engagement and conversion across the funnel